The Miu Miu Upcycling Campaign

Miu Miu’s upcycling initiative is a bold step into sustainable luxury, blending timeless craftsmanship with modern design. By reimagining vintage denim, leather jackets, Scottish kilts, and lace, the brand transforms pre-loved garments into extraordinary, one-of-a-kind pieces. Each creation celebrates the charm of its original materials - be it the enduring appeal of denim, the edgy elegance of leather, or the intricate beauty of Chantilly lace. This thoughtful approach to circular fashion highlights Miu Miu’s commitment to preserving history while redefining the future of luxury.